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Tinder

whatsthatstartup - May 9, 2018

Swipe. Match. Chat. Date.

Tinder is one of the most popular dating platforms in the world. Tinder is available to use as an app on your smartphone on iOS and Android, or can also be accessed through your desktop. Tinder was created in September of 2012. It was founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, and Whitney Wolfe.

Tinder became widely and rapidly popular among college students. Many viewed Tinder as a hookup app, while others viewed Tinder as a way to find someone they can have a real and genuine connection with. Regardless, of why they chose to create a Tinder account, it is a very well-known company.   

Creating a Tinder

When creating a Tinder account, the account must be linked to the user’s phone number or email in order to be able to sign up. When your account has been created, you are able to link your other accounts such as Facebook, Instagram, and Spotify. Many users do this to showcase more in regards to their lifestyle, personality, and interests.

Tinder is a location-based platform. On Tinder your location needs to be able to be accessed and this is how they can evaluate the distance between you and other Tinder users.

When you use Tinder you need to set a maximum number of miles that you want Tinder to filter. This allows you to be able to match with people that are X number of miles away from you.  Once you have your account set up, you can begin Tindering. You can swipe right on a person to show that you like them or you can swipe left on a person to pass.

Features on Tinder

Having a Tinder requires you to know what certain terms mean. As a user it is beneficial for you to understand features such as passport, rewind, boost, and super like.

Passport

The passport feature allows you to change your location and be able to connect with users all over the world. You can choose a city on the map and then from there you can begin matching, swiping, and chatting with other Tinder users.

Rewind

The rewind function is also a useful feature. When you rewind, you can go back to your last swipe. If you accidentally had swiped left, you are given another chance to change your mind and swipe right. This is a useful feature to use when you accidentally swipe left on a person you didn’t mean to pass on.

Boost

A tinder boost, allows for your Tinder profile to be one of the top profiles in your area for 30 minutes. This can make you stand out and increase the number of matches you have.

Super Like

A super like is represented as a blue star icon on Tinder. By pressing this button on someone’s profile you come across, this lets them know that their profile has caught your eye more than others you have came across. The super like feature can be used once a day for free by all Tinder users. The Tinder subscribers receive more super likes a day that come with their paid subscription.

Subscription Services

In the year 2014, Tinder released a new subscription service that was being offered in the Tinder app. The subscription service was known as Tinder Plus and Tinder Gold. With Tinder Plus and Tinder Gold, you get access to features that users who have the free version of Tinder do not.

Tinder Plus vs Tinder Gold

Tinder Plus offers you unlimited likes, a rewind last swipe, 5 super likes per day, 1 boost each month, and a passport to swipe around the world.

Tinder Gold offers the user unlimited likes, rewind last swipe, 5 super likes per day, 1 boost each month, a passport to swipe around the world, and you’ll be able to see who likes you. The “see who likes you” feature is the only difference between the Tinder Plus and Tinder Gold.

The Tinder Plus subscription costs $9.99 per month if you are under the age of 30. If you are over the age of 30, you have to pay $19.99 per month for the subscription.

The Tinder Gold subscription costs $29 per month but the monthly payment of this subscription can decrease if you choose a longer subscription period. 

Competitors

Tinder may be very well-known, but everyone has their opinions on this dating platform. Many view Bumble as Tinder’s biggest competitor. Bumble was created by one of Tinder’s founders, Whitney Wolfe. Many users view Bumble as a dating platform to find a serious and genuine connection. Many others view Tinder as merely a hookup platform.

Outlook

Everyone has different opinions and thoughts as to using Tinder. Even with the different views of Tinder, it has created about 200 billion matches to this day. Although Tinder is a very well-known dating platform, it does have its competitors. Tinder’s competitors includes Bumble, Hinge, Match, and others.

However, Tinder is still increasing its numbers and they are approximately expecting a revenue of over $800 million this year. Tinder is sure to stay popular as the app is widely known to connect singles from all over the world.

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